Whether you're selling a product, a service, or yourself, you can't
afford not to take advantage of the best, most direct and
cost-effective marketing avenues available. When it comes to
using the unique opportunities for exposure provided by email,
Talk Fusion offers an unbeatable innovation for growing your
brand.
Email's penetration and cost
effectiveness make it a major
part of any marketing strategy,
for ANY business:
- 68% of respondents to a recent survey said they have made purchases online as a result of receiving email. (DoubleClick)
- 70% said a discount or coupon received via email was the number one motivating factor in making an immediate purchase. (DoubleClick)
- 68% of respondents to a recent survey said they have made purchases online as a result of receiving email. (DoubleClick)
- 70% said a discount or coupon received via email was the number one motivating factor in making an immediate purchase. (DoubleClick)
Consider This:
- 1.4 billion people use email -more than the population of China, or of America and the European Union combined. (Email Marketing Reports, 2009)
- 58% of consumers check their email immediately after going online. (ExactTarget, "Email X-Factor Study," 2010)
- Email is the most popular Internet activity for users over the age of 64. (Pew Internet and American Life Project, 2009)
- U.S. Internet users engage with 11.8 brands via email, compared to 9.4 via Facebook and 7.9 via Twitter. (ExactTarget, "Subscribers, Fans and Followers: The Social Profile," 20I0)
- 1.4 billion people use email -more than the population of China, or of America and the European Union combined. (Email Marketing Reports, 2009)
- 58% of consumers check their email immediately after going online. (ExactTarget, "Email X-Factor Study," 2010)
- Email is the most popular Internet activity for users over the age of 64. (Pew Internet and American Life Project, 2009)
- U.S. Internet users engage with 11.8 brands via email, compared to 9.4 via Facebook and 7.9 via Twitter. (ExactTarget, "Subscribers, Fans and Followers: The Social Profile," 20I0)
The Perfect Pair
Email is particularly effective in
maintaining existing
relationships:
o 78% of customers said they would "look forward" to any email from a frequented business. (AOL survey)
o 66% said emails generated in an existing business relationship formed the basis for the best customer service. (AOL survey)
o And remember, it's cheaper and easier to sell to an existing customer than to a new one, and repeat customers consistently spend more money, providing referrals at the same time. (Bain & Co.)
o 78% of customers said they would "look forward" to any email from a frequented business. (AOL survey)
o 66% said emails generated in an existing business relationship formed the basis for the best customer service. (AOL survey)
o And remember, it's cheaper and easier to sell to an existing customer than to a new one, and repeat customers consistently spend more money, providing referrals at the same time. (Bain & Co.)
Combining the appeal of video with email's simplicity, stability and
reach creates a uniquely viable marketing opportunity.
Simply put, you need Talk Fusion's innovative and easy-to-use
Video Email to make the most of that opportunity. And Video Email
is only one of 8 cutting-edge New Media marketing tools Talk
Fusion offers to provide your business with the ability to realize the
full potential of Digital Age possibilities.
While new social-media platforms and other online
communication avenues continue to appear, email marketing
remains the top area of investment growth among business
leaders and marketers, ahead of social media and search.
VIDEO.EMAIL
Communication is an essential and vital component of any business, and email is the most
familiar, efficient and dependable communication channel of the Digital Media Age, a tool
used by virtually everyone with an Internet connection, regardless of age or background.
According to a report by the Direct Marketing Association, it is also one of the most profitable; offering a return on investment of $43.62- twice the ROI of the next most profitable channel, search advertising.
According to a report by the Direct Marketing Association, it is also one of the most profitable; offering a return on investment of $43.62- twice the ROI of the next most profitable channel, search advertising.